Independent designer · Seville, Spain
I design digital products, websites and experiences that make complex things feel clear.
10+ years working across UX, UI, product design and web, collaborating with startups, companies, agencies and independent teams.
Selected work
AI-powered prospecting and follow-up platform
Lead Product Designer
Designed and evolved a complex AI-powered product, from onboarding and AI agent configuration to playbooks, messaging workflows and customer-facing tools.
Product Design / UX/UI / AI
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Web Design / UX/UI / Ecommerce
Web Design / UX/UI / Ecommerce
Developed the official website for Spanish band Vera Fauna, connecting Shopify, Spotify and Bandsintown into a centralized digital hub for merch, music and live events.
Web Design / UX/UI / Ecommerce
Branding / UX/UI
Branding / UX/UI
Developed the brand identity and visual system for an AI communication platform, including accessible iconography and the Sova owl mascot.
Branding / UX/UI / AI
Web Design / UX/UI
Web Design / UX/UI
Refreshed the brand identity and redesigned the landing page through research, interviews and UX methodologies, creating a clearer visual system and stronger storytelling.
Web Design / UX/UI
About
I'm a multidisciplinary Product Designer with 10+ years of experience across digital products, websites and brands.
My work usually sits somewhere between UX, UI and product thinking. I enjoy understanding how something should work, not just how it should look.
I've worked closely with founders, product teams, developers, marketers and clients, often taking projects from an unclear starting point to something people can actually use.
Experience
Co-Founder + Product Designer
Jan 2024 – Present
Lead UX/UI Designer
Sep 2022 – Mar 2024
What people say
“Catalina has become one of the most important people on our team, not just for the quality of her design work, but for how she helps move our entire product forward. She's strategic, thoughtful, unafraid to challenge ideas, and has become a true partner in building our product.”
“Working with SUR was a godsend. Amazing communication, high-quality work, a quick grasp of what's needed, immediate execution, and always delivering on time. In just one week, Cata accomplished what another freelancer couldn't in five weeks.”
“I've worked with Cata on several branding and UI design projects, and honestly, it's been a 10/10 experience. She's incredibly responsible, organized, easy to work with, and always delivers on time.”
Where I can help
From early product thinking to clear, scalable digital experiences.
Research, flows, interaction and interfaces that make products easier to use.
Strategy, UX and visual design for websites that need to work as well as they look.
Driving design decisions, aligning teams and helping move products from ideas to execution.
Hands-on design support for founders, product teams and agencies when they need an experienced designer.
Designing interfaces and workflows for products where AI is part of the experience.
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